“filters, aggregators and producers”

The Long Tail: Brands: response:

…my point about brands becoming people rather than products or companies is specific to long tail markets. In short tail markets, such as traditional retail, I imagine that the usual brands will continue to dominate for a good long time.

Second, here’s a little more detail on the role of people as “branded filters” in the long tail: There are, as it happens, three main long tail businesses: filters, aggregators and producers. Each of those will have its own sort of brands, but those brands are all related in that they’re increasingly about real people, rather than abstract advertising messages, invented characters or slogans.

Some Good News, Tempered With The Bad

Support for Bin Laden, Violence Down Among Muslims, Poll Says:

Osama bin Laden’s standing has dropped significantly in some pivotal Muslim countries, while support for suicide bombings and other acts of violence has “declined dramatically,” according to a new survey released yesterday.

…The one exception is attitudes toward suicide bombings of U.S and Western targets in Iraq, a subject on which Muslims were divided. Roughly half of Muslims in Lebanon, Jordan and Morocco said such attacks are justifiable, while sizable majorities in Turkey, Pakistan and Indonesia disagreed. Yet, support for suicide bombings in Iraq still declined by as much as 20 percent compared with a poll taken last year.

The results, which also reveal widespread support for democracy, show how profoundly opinions have changed in parts of the Muslim world since Pew took similar surveys in recent years.

Army Times – Soldier survives attack; captures, medically treats sniper (Video):

During a routine patrol in Baghdad June 2, Army Pfc. Stephen Tschiderer, a medic, was shot in the chest by an enemy sniper, hiding in a van just 75 yards away. The incident was filmed by the insurgents.

Tschiderer, with E Troop, 101st “Saber” Cavalry Division, attached to 3rd Battalion, 156th Infantry Regiment, 256th Brigade Combat Team, 3rd Infantry Division, was knocked to the ground from the impact, but he popped right back up, took cover and located the enemy’s position.

After tracking down the now-wounded sniper with a team from B Company, 4th Battalion, 1st Iraqi Army Brigade, Tschiderer secured the terrorist with a pair of handcuffs and gave medical aid to the terrorist who’d tried to kill him just minutes before.

Summary: GOP Ignored Warnings on Veterans – Yahoo! News:

…several House Republicans cautioned that not enough money was being budgeted this year for veterans health care given the number of soldiers returning from Afghanistan and Iraq.

The House refused to provide more money. Two of the congressmen who sounded the alarm were pulled from their committee chairmanships.

The predictions of too few dollars for veterans care proved accurate. The Bush administration has now acknowledged a shortfall of at least $1.2 billion, and embarrassed Republican lawmakers are scrambling to provide it.

Weekend of slaughter propels Iraq towards all-out civil war – World – Times Online:

Iraq is slipping into all-out civil war, a Shia leader declared yesterday, as a devastating onslaught of suicide bombers slaughtered more than 150 people, most of them Shias, around the capital at the weekend.

One bomber killed almost 100 people when he blew up a fuel tanker south of Baghdad, an attack aimed at snapping Shia patience and triggering the full-blown sectarian war that al-Qaeda has been trying to foment for almost two years.

Iraq’s security forces have been overwhelmed by the scale of the suicide bombings — 11 on Friday alone and many more over the weekend — ordered by the Jordanian terrorist Abu Musab al-Zarqawi.

“What is truly happening, and what shall happen, is clear: a war against the Shias,” Sheikh Jalal al-Din al-Saghir, a prominent Shia cleric and MP, told the Iraqi parliament.

To Medicate or Not?

ScientificAmerican.com: Cognitive therapy as an alternative to ADHD drugs:

To medicate or not? Millions of parents must decide when their child is diagnosed with attention-deficit hyperactivity disorder (ADHD)–a decision made tougher by controversy. Studies increasingly show that while medication may calm a child’s behavior, it does not improve grades, peer relationships or defiant behavior over the long term.

Consequently, researchers have focused attention on the disorder’s neurobiology. Recent studies support the notion that many children with ADHD have cognitive deficits, specifically in working memory–the ability to hold in mind information that guides behavior. The cognitive problem manifests behaviorally as inattention and contributes to poor academic performance. Such research not only questions the value of medicating ADHD children, it also is redefining the disorder and leading to more meaningful treatment that includes cognitive training.

Think I saw this first over at dangerousmeta.

An Interesting Question…

SFGate.com: Why Do You Work So Hard?:

…Work hard and the world respects you. Work hard and you can have anything you want. Work really extra super hard and do nothing else but work and ignore your family and spend 14 hours a day at the office and make 300 grand a year that you never have time to spend, sublimate your soul to the corporate machine and enjoy a profound drinking problem and sporadic impotence and a nice 8BR mini-mansion you never spend any time in, and you and your shiny BMW 740i will get into heaven.

This is the American Puritan work ethos, still alive and screaming and sucking the world dry. Work is the answer. Work is also the question. Work is the one thing really worth doing and if you’re not working you’re either a slacker or a leech, unless you’re a victim of BushCo’s budget-reamed America and you’ve been laid off, and therefore it’s OK because that means you’re out there every day pounding the pavement looking for work and honing your resume and if you’re not, well, what the hell is wrong with you?

…It’s a bitter duality: We scowl at those who decide to chuck it all and who choose to explore something radical and new and independent, something more attuned with their passions, even as we secretly envy them and even as our inner voices scream and applaud and throw confetti.