Last Tuesday Google, MSN, Yahoo! and an unprecedented group of blog toolset providers announced a solution that aims to prevent comment spam.
Will it definitely work? Will there be unintended consequences? Those are the kinds of hard questions that sometimes keep people from trying difficult things in the first place. On that score – I applaud this. It’s difficult get developers to agree on the simplest things and the cooperation is truly impressive.
Simply put – “nofollow” will allow site maintainers, like myself, to decide whether some links are worthy of getting a PageRank (search engine) boost, or not. We can do that by adding an attribute to links users post in our comments, but truth be told, we can do this to any other links we put on our sites as well.
Anil Dash thinks this is a good thing. Shelley Powers worries about its effect on conversation. John Battelle, someone who is still undecided, worries about the same thing. The Register declares this contributes to “the Balkanized web”.
I’m not sure I’d go that far. In fact, I don’t know exactly what to think yet. I do know a few things:
1. This doesn’t change any of my habits when posting comments on other sites. Not a whit. When I post a link in conversation, I do it to be read by the folks reading that thread – I value the conversation – not the PageRank boost. So you elitists who look down on that practice can stuff it.
2. Robert Scoble is right – the idea of using “nofollow” to link to things I disagree with or want to slam is… enticing. I’m not saying it’s right – but it sure is interesting. For example, if I wanted to tell you about a hate site that I think is downright evil, but don’t want to give it any “google juice” – I can now do so. You can see how this can be abused though right?
3. I can see one or more large media companies decide to use nofollow as the default for external links. I think education and monitoring will help to dissuade, but not eliminate, this from happening. PageRank isn’t an entitlement. And big media has more of it than you my fellow bloggers. This is a new tool for them to influence it – if they decide to. I hope not. I could be wrong.
We’ll just have to see how all this plays out.