Craigslist expands into smaller cities

…The News & Record is closely watching Craigslist and developing plans to defend its market share, said Classified Advertising Manager Catherine Kernels.

“We currently dominate the market and they’re the threat,” she said. “We have a plan that will certainly address it. There are a million different websites that are threatening the market. There’s eBay and Monster, and Craigslist is certainly the biggest monster.”

Similar to its editorial side, which has added editor and reporter blogs to adapt to the demands of the internet age, the News & Record’s classified advertising department now posts all its content online. The newspaper has a dedicated employment classified website called TriadCareers, which is by far the largest listing of job ads in the region, currently listing 821 jobs.

Weekly publications that serve Greensboro boast much smaller classified sections.


Yes! Weekly: National online bulletin board threatens to steal ad revenue.

The article leaves to the end the most salient point: the communities that form on Craigslist sites draw traffic to classifieds. Community is key. Anybody can put up a want ads board. Not anybody can attract a community.

Dan Gillmor’s Bayosphere premiers, and in local news the Inquirer starts a blog!

I like the name and of course I like the concept 🙂 Check out Bayosphere | Of, by and for the Bay Area.

At Bayosphere, we’re going to create a community fueled by that notion. We will reflect — and reflect on — the news, needs and ideas of the
Bay Area and especially the technology sphere that is the prime
economic driver of the area.

Folks – it’s the “of, by and for” that is key and what makes this so important.

I truly believe old fashioned top down “push” media is going to be pummeled by participatory on demand media. You can count on it. Efforts like Bayosphere will help point the way.

Congrats Dan!

Speaking of leading the way, take a look at my old friends at Philly.com today! There be blogs here!

The Inquirer’s Daniel Rubin has launched “Blinq” and joins Daily News’s Will Bunch’s “Attytood” as two local journalist blogs that really *are* two local journalist blogs. Sad to say that the efforts I’ve seen from other newspapers just don’t feel like blogs to me. Too much sameness, not enough off site linkage, not enough personal voice or openness. I’m looking forward to seeing where Blinq goes.

Common PhillyBurbs, Philadelphia Weekly, City Paper – hop right in while the water’s warm.