Dan Gillmor’s Bayosphere premiers, and in local news the Inquirer starts a blog!

I like the name and of course I like the concept 🙂 Check out Bayosphere | Of, by and for the Bay Area.

At Bayosphere, we’re going to create a community fueled by that notion. We will reflect — and reflect on — the news, needs and ideas of the
Bay Area and especially the technology sphere that is the prime
economic driver of the area.

Folks – it’s the “of, by and for” that is key and what makes this so important.

I truly believe old fashioned top down “push” media is going to be pummeled by participatory on demand media. You can count on it. Efforts like Bayosphere will help point the way.

Congrats Dan!

Speaking of leading the way, take a look at my old friends at Philly.com today! There be blogs here!

The Inquirer’s Daniel Rubin has launched “Blinq” and joins Daily News’s Will Bunch’s “Attytood” as two local journalist blogs that really *are* two local journalist blogs. Sad to say that the efforts I’ve seen from other newspapers just don’t feel like blogs to me. Too much sameness, not enough off site linkage, not enough personal voice or openness. I’m looking forward to seeing where Blinq goes.

Common PhillyBurbs, Philadelphia Weekly, City Paper – hop right in while the water’s warm.

From mass market to niche nation

…Perhaps the most profound implication of the long tail, however, is its impact on popular culture. As choice expands and people can more easily find niche content that particularly interests them, hits will be less important: so what will people talk about when gathered around the water cooler? In fact, says Mr Anderson, the idea of a shared popular culture is a relatively recent phenomenon: before radio and television, he notes, countries did not operate in “cultural lockstepâ€?. And the notion of shared culture is already in decline, thanks to the rise of cable television and other forms of market fragmentation. The long tail will merely accelerate the effect. There will still be blockbuster movies, albums and books, but there will be fewer of them. The companies that will prosper, says Mr Anderson, will be “those that switch out of lowest-common-denominator mode and figure out how to address niches.”

Economist.com – Profiting from obscurity