To read later today: Paul Graham: How to do what you love: I am sooo close. Software engineering and publishing are extremely interrelated. via Slashdot.

Speaking of that, we have a new featured blog at Philly Future, this time we took a public poll! We’re going to expand upon the idea down the line.

Jeff Jarvis: The ethic of interactivity: Democracy and discussion are messy, like life.… tell me about it!

The new Performancing for Firefox is out.

Blogs I wish I knew about before, but am happy to read now:

Bill Burnham’s Beat – whose A Unified Theory of Search, Social Networking, Structured Blogging, RSS and the Active Web, and his previous The Walled Garden “Hit List” verify much of my thinking for where – all this – is going. I’m really enjoying reading his blog. It’s great to read someone of similar opinion. I’m kinda different that way.. usually looking for opposing minds to expand my point of view, but in this case – well, I’ll allow myself this once.

Publishing 2.0 – Recent sampling of : Who Are the New Media Gatekeepers?, Blogging to a Higher Standard, Is there Hope for Content Brands. Don’t agree with everything he posts, however, it’s thought provoking and Jeff Jarvis now has some company.

And gapingvoid. How the hell I miss Hugh MacCleod all these years?!?

I need to get some business cards and some t-shirts. Mr. McNulty‘s rock.

And I wasn’t there! Effin’ headache – I should have just went. Scott has posted details and links to participants. Wow it’s getting big.

Newsweek: The Other Big Brother: The Pentagon has its own domestic spying program. Even its leaders say the outfit may have gone too far.

Old news. Didn’t raise eyebrows before. Doubt it will now. Newsweek will probably be attacked for harming national security in discussing this further.

Ten years ago there were rumors, whispers, ideas shared here and there about what’s going on now. If you brought them up, even in knowledgable conversation, out side of geekier circles, well you’d be considered little more than a conspiracy-nut or someone who’s spent too much time facing screen glow.

Some geeks have long shared their concerns about how the net works, the deal we are making by sharing so much of ourselves online, the web’s push towards transparency of all things, and the existence of such systems as Eschelon. So hearing some folks telling others to calm down, like Seth or Cringely, is to be expected. This is the same as it ever was right? No biggie.

The awareness of all this is now mainstream. That should amount to….something. However, it seems that there is a complete lack of shock, and lack of outrage. Indeed, among those I’ve talked, their response to me isn’t to question whether I’m a conspiracy-nut – after all – this stuff is real – it’s to question – you don’t have anything to hide do you?

Well I’d say no. From 1996 to now I’ve shared almost everything I can imagine on the web. Well close to it.

Something Scott said to me yesterday has a ring of truth to it – privacy was a temporary phenomenon – 100 years ago it didn’t really exist. Maybe we’re just cycling back to an older social norm. Maybe he’s right. And maybe we’re better off for it. But then again…

Hugh MacLeod: The Two Immutable Laws of Blogging:

1. “Nobody’s going to read your blog unless there’s something in it for them.” -Seth Godin.

2. “Nobody’s going to link to your blog unless there’s something in it for them.” -Hugh MacLeod

Any questions?

Also recent from Hugh: top ten blogger lies and everyone’s a gatekeeper.

Brutal and bullshit free.

Wired News: Cyberporn Sells in Virtual World:

You’ve heard of machinima — films made by altering video-game footage — but that’s not the only thing coming out of games these days. Players of the massively multiplayer online title Second Life have started a new type of pornographic magazine, one that passes up real-life models for sexy, in-world avatars.

The magazine, Slustler, is both shot and distributed in the world of the game. There, after throwing down 150 Linden dollars (approximately 60 cents), players can browse Slustler’s 100-plus pages per issue whenever they choose.

Thomas Struszka, Slustler’s editor, started the project this May. “In my opinion,” said Struszka, “the freedom and creative potential are what put Second Life above every other online world.”

Technology enables us to do new things every day, but human nature? Heh.

Anyways, Second Life sounds like fun… but I have way, way too too much going on in this world 🙂 Speaking of Second Life, Lawrence Lessig will be doing a virtual visit to discuss his book “Free Culture”.

This is important functionality that you can help test. See Bill for details.

Seth Finkelstein: The Self-Deluding Bogosphere: looks like a lot of people are misinterpeting that “annoy” law.

Gene Smith: How much wisdom is there in Digg?.

Hey, it’s not my prediction! I’m taking some factors Bill Burnham mentioned in reference to walled gardens and Homestore, Monster, EBay, Match.com and riffing on them:

1. Content Availability: Generally speaking, the more “self published”, publicly index-able data there is, the more vulnerable the walled garden.  As I mentioned in my prior post, 10 years ago very few people/businesses had their own web site.  Today, the situation is dramatically different with most businesses and an increasing number of people having their own sites.  Almost all of these sites are not password protected and can therefore be fully indexed by search engines.   If a Walled Garden is charging to distribute or provide access to data that can now be easily aggregated from “self published” web sites, it is in an increasingly tenuous position.
2. Index Affinity: The more willing a data owner is to make their data available for indexing, the more tenuous the walled garden’s business.  In most cases data owners are quite content to disseminate their information as widely as possible, however there are some cases where limited distribution of data is preferable.   
3. Process Simplicity:  Walled gardens can create value by not only aggregating and displaying data, but also by providing a process for acting on that data.    The more complex the process, the more value the garden is adding to the overall transaction.  Conversely, if a garden has a highly simplistic process where it simply displays aggregated information, it is highly vulnerable to search led attacks.

Don’t these factors apply to del.icio.us, Flickr, Digg, RawSugar (sorry Bill), Wink, Yahoo!’s My Web 2.0, or even MySpace? In fact, how about any service that asks me to sign up for an account, and to post content to it, that I already post – or want to post – on my blog?

Lets review those factors again:

* Content Availability: Generally speaking, the more “self published”, publicly index-able data there is, the more vulnerable the walled garden. As I mentioned in my prior post, 10 years ago very few people/businesses had their own web site.

On a blog it’s: Easy to post photos. Easy to post links. Easy to post text. Getting easier to post files of all sorts. Why should I post twice, three times, four times?

* Index Affinity: The more willing a data owner is to make their data available for indexing, the more tenuous the walled garden’s business.

That’s what bloggers do every day with links, photos, stories, etc. Bloggers encourage and want their data indexable. We even ping services the second we post new work to alert them we have updated so they can come and do just that. RSS and pinging have, in the words of Technorati, enabled the “world live web”.

* Process Simplicity: Walled gardens can create value by not only aggregating and displaying data, but also by providing a process for acting on that data.

See Moveable Type and WordPress. Then see any RSS reader: In particular My Yahoo!, Bloglines, Newsgator, FeedDemon, netnewswire, or any aggregator by Dave Winer. Yahoo! 360 has potential as well since it accepts feeds I can share.

In my mind, Flickr, del.icio.us, Digg, RawSugar, Wink, and MySpace provide social glue. There is huge value in how they aggregate and enable you to use what folks share. The value builds the more you use them. Each of these services rock.

But I’m getting tired of having twenty accounts to do what I can do from my blog. I know I’m not alone in this.

So some predictions (putting a pundit hat on – how scary!):

I actually don’t think these services are going to die because it’s so damn easy to aggregate! It’s very, very easy. At least on a smaller scale. And when you grow larger there is an expanding list of services to help.

So why can’t Digg pick up the latest post from my blog and put it in its queue for moderation – instead of me posting directly to it? Why can’t Albert post photos to his blog and have them show up at Flickr?

Trust. At Philly Future we handle it manually. We are intimately, socially involved in our community. TailRank, asks you to import your OPML file – the list of blogs you personally trust. Memeorandum starts its crawl from a list of selected blogs and goes from there. I imagine new services will come along to help shortly.

So prediction one: These services will provide tools to reverse the flow and enable you to post to your blog, having your participation shared there (see Technorati).

Prediction two: Any new service that intends to compete with Digg, Flickr, del.icio.us, and similar, that don’t recognize Bill Burnham’s walled garden factors will fail.

RSS syndication and tagging, with the upcoming additions of structured blogging and microformats are changing everything.

It’s about sharing with your circle of friends, your community, and if you want, your world. Hasn’t it always been?

In many ways, Memeorandum, and Tail Rank, and TagCloud are hinting at the future. And MySpace actually, if it doesn’t screw up, is in a good place since it’s used more as a primary blogging presence then as an additional outlet. And more than that, it’s becoming a brand.

But boy is this a brual post. Personally, it speaks to where I want to take Philly Future: Right now there needs to be some original works posted to provide focus – but long term – those original works should only come from your blogs, and Philly Future should provide additional functionality to share and to highlight them without repeating yourself in anyway.

This post follows related posts at Jeff Jarvis’s and David Weinberger’s (who is looking for service examples that allow you to use your social network as your news filter).

So the title of this post was a vain attempt to copy from folks like Jeremy and use a provocative headline to get you to read. It work?