IT workers get back to basics

A timely metalfilter thread inspired by a timely Slashdot thread on a NYTimes article.

If the Internet economy was built on vapor, these new ventures are all too real. “I buy eggs, flour and cheese and turn it into things people like and will pay more for than I did,” said Assaf Tarnopolsky, 31, a Wharton School of Business graduate who is now the proud owner of two crepe stands in San Francisco, under the self-bestowed title of the West Coast Crepe King. Mr. Tarnopolsky lost his $125,000-a-year job last September when his employer went bankrupt, so he turned to an earlier love.

…They were in a fantasy world. Now we’re in a back-to-basics mode,” he said. “Hot dog stands are about handling real merchandise and interacting with real customers. It takes hard work and time to see results when you build a business the old-fashioned way.”