Yahoo! has relaunched it’s local search service. It better surfaces community driven participation and feels far more like a destination than before.

Screenwerk: Yahoo! Refreshes, Redesigns Local.

They still haven’t gone as far as I expect them to one day do – integrate Flickr, del.icio.us, and Groups, and Maps into a cohesive whole, but the potential is there.

On the other side is Google, which recently launched its Business Referral Representative program.

Google will now pay you as an independent contractor to collect information on local businesses, telling them about Ad Words, and submitting them to Google Maps. You can read more about it from here and a recent SearchEngineWatch article.