Ross Mayfield’s Weblog: Power Law of Participation:

Most of Chris Anderson’s Long Tail examples have focused on models of consumption, not production, where intelligence is largely artificial. Amazonian algorythms guide users down the long tail from Britney Spears to Nobodys, made available without the constraints of shelf space. But the interesting question is will the tail wag? Can users discover their own power together to either discover something great, or even create it?

As we engage with the web, we leave behind breadcrumbs of attention. Even when we Read, our patterns are picked up in referral logs (especially with expressly designed tools, like Measure Map), creating a feedback loop. But reading alone isn’t enough to fulfill our innate desire to remix our media, consumption is active for consumers turned users.