Debra Levin Gelman wrote a terrific post about the princess paradox on Wednesday that I’ve been meaning to comment on here. Toys, clothes, media, just about any kind of consumer good marketed for young girls uses ‘the Princess’ as a hook to get your child to ask you to buy it. Disney and others are using this powerful imagery to reach every younger children in pursuit of purchases and life-long relationships with their brands. Some, like Peggy Orenstein (Newsweek), think these things can actually harm children.
We are pretty much in the same boat as Debra and many other parents – it is almost impossible to avoid the onslaught – so we are forced to find ways to provide our daughter with imagery, stories, media, and other toys and material that can expand and widen her horizons. For us that means a house filled with story books, musical instruments, arts and crafts, Lego Duplo blocks and lots and lots of creative play. It’s fun and I think we’d be doing this whether we were reacting to gender-stereotyped consumerism or not. But I gotta admit – I get mad at times at the marketing of goods aimed at her whose goal seems to be to encourage her to be passive and wait for someone to save her (and yes, I realize there are exceptions).
Boing Boing: Gender stereotypes woven into toy ads
The Achilles Effect: Word Cloud: How Toy Ad Vocabulary Reinforces Gender Stereotypes
Smithsonian Magazine: When Did Girls Start Wearing Pink (the Pink/Blue thing is *recent*).