What’s the impact of time shifting on mass entertainment?

The NYTimes looks at the effects of DVRs and Web video on mass entertainment. It’s not as clear cut as you think: In the Age of TiVo and Web Video, What Is Prime Time? – New York Times: “As a result of time-shifting, the biggest shows are getting bigger and some of the smaller shows are getting negatively impacted,” the senior television executive said.

That’s so counter intuitive. In my experience, my TV watching not only increased, but Richelle and me watch a far wider variety of shows.