Norgs discussion participants Lisa Williams, and Dan Gillmor, along with Jane Mackay produced a must read report that documents a group of newspapers that have either dived in and embraced social/participatory media as part of their mission, or are dipping their toes in the water.
The report shares the tools, methodologies, and approaches these newspapers have taken – along with splashing some cold water on the hype that some of us are apt to shout.
The report includes findings on what works, what hasn’t worked, and provides recommendations.
You can read it here: http://citmedia.org/frontiers.
Have you seen this website?
http://www.phillycommunity.com
It claims to be not only more sophisticated
than myspace, but more personal as well.
The google-based advertising is less obtrusive
than that glaring flash banners that also seem
to tamper with the browser.