When all else fails, change the slogan! No seriously, the new slogan reflects thinking what right-wingers decried was unnecessary after 9-11, and what many on the left have always stressed – defeating terrorism requires social, economic, and political tracks along with military – and it requires a shared sacrifice by all – not just our soldiers and their families. So I say it’s about time the Administration has shifted its thinking. FOUR YEARS about time. I bet you will hear silence among the right-blogapunditry on this today. Not something they would like to admit.
New York Times: U.S. Officials Retool Slogan for Terror War:
The Bush administration is retooling its slogan for the fight against Al Qaeda and other terrorist groups, pushing the idea that the long-term struggle is as much an ideological battle as a military mission, senior administration and military officials said Monday.
In recent speeches and news conferences, Defense Secretary Donald H. Rumsfeld and the nation’s senior military officer have spoken of “a global struggle against violent extremism” rather than “the global war on terror,” which had been the catchphrase of choice. Administration officials say that phrase may have outlived its usefulness, because it focused attention solely, and incorrectly, on the military campaign.
…Gen. Richard B. Myers, chairman of the Joint Chiefs of Staff, told the National Press Club on Monday that he had “objected to the use of the term ‘war on terrorism’ before, because if you call it a war, then you think of people in uniform as being the solution.” He said the threat instead should be defined as violent extremists, with the recognition that “terror is the method they use.”
Although the military is heavily engaged in the mission now, he said, future efforts require “all instruments of our national power, all instruments of the international communities’ national power.” The solution is “more diplomatic, more economic, more political than it is military,” he concluded.
…Administration and Pentagon officials say the revamped campaign has grown out of meetings of President Bush’s senior national security advisers that began in January, and it reflects the evolution in Mr. Bush’s own thinking nearly four years after the Sept. 11 attacks.
Mr. Rumsfeld spoke in the new terms on Friday when he addressed an audience in Annapolis, Md., for the retirement ceremony of Adm. Vern Clark as chief of naval operations. Mr. Rumsfeld described America’s efforts as it “wages the global struggle against the enemies of freedom, the enemies of civilization.”
The shifting language is one of the most public changes in the administration’s strategy to battle Al Qaeda and its affiliates, and it tracks closely with Mr. Bush’s recent speeches emphasizing freedom, democracy and the worldwide clash of ideas.
“It is more than just a military war on terror,” Steven J. Hadley, the national security adviser, said in a telephone interview. “It’s broader than that. It’s a global struggle against extremism. We need to dispute both the gloomy vision and offer a positive alternative.”
…Douglas J. Feith, the under secretary of defense for policy, said in an interview that if the nation’s efforts were limited to “protecting the homeland and attacking and disrupting terrorist networks, you’re on a treadmill that is likely to get faster and faster with time.” The key to “ultimately winning the war,” he said, “is addressing the ideological part of the war that deals with how the terrorists recruit and indoctrinate new terrorists.”