Official conference blog, webcast, Jeff Jarvis and David Weinberger are blogging it as it happens.

I think too much focus has been on the nebulous word: “Credibility”. The whole idea of getting journalists to embrace blogging and current blogger pundits to recognize journalistic ethics (journalists are not the enemy!) is the real conversation. “Credibility” – well that should be a by-product. What happens when the mass media starts to really dig in and pay many journalists to blog? Everything I’ve read about The News & Record tells me they have the right idea. If you work at a paper, read this now.