Hugh MacLeod: The Two Immutable Laws of Blogging:

1. “Nobody’s going to read your blog unless there’s something in it for them.” -Seth Godin.

2. “Nobody’s going to link to your blog unless there’s something in it for them.” -Hugh MacLeod

Any questions?

Also recent from Hugh: top ten blogger lies and everyone’s a gatekeeper.

Brutal and bullshit free.