particletree: Kevin Hale: The Importance of RSS:
…When we launched this site, we knew that the tutorials and information we were gathering and creating were good—that they would be somewhat valuable to the web development community. The problem was that we didn’t want this useful, time-sensitive information to sit around for days (or even weeks) waiting to be picked up by search bots and then found by people accidentally or when they were desperate for a solution.
So I proposed that we turned to del.icio.us to expand our readership. Every time something went up on the site that I felt would be good enough for a wider audience, I added it to my del.icio.us account with the appropriate tags and descriptions. Our goal was to try and get a feature on del.icio.us/popular by the end of July and to our surprise, we accomplished it in less than a week. After two weeks of diligent posting and tagging, Google gave us a little over 50 referrals while del.icio.us gave us over 700.
I think the reason del.icio.us is so successful at bringing the appropriate audience to good material is because they track the changing web by using people to calculate what is essentially “page rank.� They get access to decent fuzzy logic for a fraction of the cost and the democracy of the system allows anyone to get their idea of what deserves face-time into the system almost immediately.
Basically, tagging systems are wonderful breeding grounds for the principles contained in Malcom Gladwell’s The Tipping Point. They do a great job of gathering Salesmen, Mavens and Connectors all in one place. Mavens stalk the new entries on the front page and certain tag pages to filter through the chaos and find the latest treasures. The RSS feeds act as a sort of technological bridge/pseudo-connector to get the information to the real Connectors and Salesman. From what I’ve noticed, a good idea can make it into del.icio.us/popular in about 5 days, a good Salesman/Connector/Maven like Dave Shea or Jeffrey Veen can get a good idea into del.icio.us/popular in less than two hours.