I’m not sure if this is a public url or not, but Yahoo! has a terrific guide on how publishers can use Yahoo! to distribute content. Lots of RSS related tips.

The more I look at this, the more I think Yahoo! intends to compete with Feedburner and BlogAds.

Speaking of Yahoo!, Jeremy Zawodny gives us a real peak at product development at companies like Yahoo! that should be an eye opener for bloggers and journalists alike who are not familiar with how these things happen at large companies (like my own employer).

…I’m going to let you in on a little secret about how products are developed at large companies–even large Internet companies that some people think are fast on their feet.

Larger companies rarely can respond that quickly to each other. It almost never happens. Sure, they may talk a good game, but it’s just talk. Building things on the scale that Microsoft, Google, AOL, or Yahoo do is a complex process. It takes time.

Journalists like to paint this as a rapidly moving chess game in which we’re all waiting for the next move so that we can quickly respond. But the truth is that most product development goes on in parallel. Usually there are people at several companies who all have the same idea, or at least very similar ones. The real race is to see who can build it faster and better than the others.

Think about this the next time a news story makes it sound like Yahoo is trying to one-up Google. Or MSN is “responding” to last week’s launch of a new AOL service.

It’s easy to get caught up in the drama of it all. But reality is often quite different than what you read.

The man tells the truth.