There is no “mainstream” media that is well-defined as Them, nor are webloggers suddenly Us. The term “The Media” is so nebulous that it includes us all. The line between the imagined “Us” bloggers and “Them” media outlets is so gray that it can’t be drawn. Media outlets in all forms are absorbing blog format, subjects, and culture and blogs of all forms are absorbing media outlets’ format, subjects, and culture at a speed so swift it will soon be difficult to tell one from the other, if it hasn’t happened already.

You are the media. I am the media. Blogs are a fixture in the mainstream. So when you decry the “MSM” as an imaginary villain, I know I’m done with your site.

A Whole Lotta Nothing: New rule

via dangerousmeta.