CityPaper: In iPod He Trusts:

Porter knows music. For the past seven years he’s been spinning vinyl at clubs and lounges around town as DJ Botany 500. Over the last five, he’s helped run Cue Records, the Fourth and South shop known for its extensive hip-hop and electronic selection. As a DJ, he’s learned to read the mood of a room and find the appropriate groove. And with Cue’s impressive stock — plus Porter’s own expansive archives — at his disposal, chances are he can find just the track he’s looking for.

The trick is somehow turning Porter’s knowledge and collection into a more efficient and transportable entity, rather than having him spin at a restaurant day and night.

That’s where technology comes in. Armed with a small fleet of iPods, Porter’s embarking on a one-of-a-kind business venture: filling the little mp3 players with a specially created musical catalog and renting them out to area businesses. “Instead of going in with my vinyl and DJing for four hours, I can DJ for them for the whole month.” As far as he knows, he’s the first to come up with this particular business model.

Very, very cool. via More Boom In The Room.