Aaron Wall: Emotionally Engage or Enrage:

Market research, site structure, and on page optimization are important. Doing them well can double or triple the earnings of a site, but when you get into the big fields where people are deeply passionate or interested links are needed to win. And those links are often a reflection of our emotions.

When you look at your site do you find anything that is emotionally engaging? enraging?

As the web gets more efficient and search engines gather more data, those who evoke emotional responses will keep gaining marketshare while bland webmasters fall quietly into the abyss.

If you aren’t linked to by others, you have no chance of being seen or heard.

Of course, there is a chicken and the egg here.

And as Aaron Wall suggests, it pushes us to post content that shouts out to be heard.