OJR: GrayLady.com: NY Times explodes wall between print, Web

At the Times, Nisenholtz has ambitions to super-charge the Web site and take it beyond the realm of newspaper sites and into the top tier of news sites online. He told me he envisioned multimedia reports going from two to three reports per day to 30 or 40 reports daily, while also building out a new aggregation service that would take on Google News.

“Google News was the fastest growing news site in the first six months of the year,” Nisenholtz said. “So we have to be as good as anyone else at doing that and meanwhile put in our own Times special sauce — which is our journalism — that will always differentiate us. If you look at those as the two pillars of our future, you can think about how we’re approaching this next phase. Weblogs are great, they’re part of the information universe, and people ought to have access to them, and we should make that access as seamless as possible.”