…The News & Record is closely watching Craigslist and developing plans to defend its market share, said Classified Advertising Manager Catherine Kernels.

“We currently dominate the market and they’re the threat,” she said. “We have a plan that will certainly address it. There are a million different websites that are threatening the market. There’s eBay and Monster, and Craigslist is certainly the biggest monster.”

Similar to its editorial side, which has added editor and reporter blogs to adapt to the demands of the internet age, the News & Record’s classified advertising department now posts all its content online. The newspaper has a dedicated employment classified website called TriadCareers, which is by far the largest listing of job ads in the region, currently listing 821 jobs.

Weekly publications that serve Greensboro boast much smaller classified sections.

Yes! Weekly: National online bulletin board threatens to steal ad revenue.

The article leaves to the end the most salient point: the communities that form on Craigslist sites draw traffic to classifieds. Community is key. Anybody can put up a want ads board. Not anybody can attract a community.