Traditionally, bands toured cities and played dive bars to create buzz about their music. But with MySpace, bands can host demos of their songs, announce shows and connect with fans without spending weeks on the road.
“We’ve developed communities for unknown bands really quickly, which would take a lot longer a few years back,” said Alan Miller, co-founder of Filter magazine, which last month teamed up with MySpace to develop The Booth, an online promotion featuring a different band each week.
“It’s a medium where people can go and hear new music and develop an attachment to the band,” said Miller.
Wired News: Bands Embrace Social Networking via Scripting News.