Sure, you want your readers to read your stuff, and you want your site to be well visited. But if that’s your main goal, you’re missing the – er – point. Editors should not be worried about whether their content can “bring people to our site” – that’s simply not a realistic approach anymore. The goal is to make content that is worth pointing to. If you’re feeding the conversation, as I said in my post, the rest will then follow.

John Battelle’s Searchblog: 10/20/2004