Hugh Mcleod: ‘the blogosphere is not a good place to “push” corporate messages’

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Mentions of ‘Stormhoek’, a South African vineyard that Hugh Mcleod is Marketing Strategist for on his blog: 31.

Hugh public relations is “getting social media all wrong”:

…the blogosphere is not a good place to “push” corporate messages.

That being said, the ‘sphere does have its uses for corporates, the same way it does for individuals. As I see it, the ‘sphere is the world’s largest “Idea Incubator”. It’s a great place to seed ideas. It’s a great place to test which ideas have traction, which ideas are “Beyond Lame”. Which conversations get people’s attention, and which conversations make people roll their eyeballs.

If your ideas have merit, bloggers will talk about them. If they don’t, they won’t. This lets you know what to expect when you finally unleash your ideas for real on the big, bad world. Without spending a king’s ransom finding out the hard way.

It’s simple and brutal and it works.

Humpf

Very, very, oh, so very related:

Seth Finkelstein: Pay Per Post And The Populism Pose – Or, Blue-Collar vs. White-Collar Capitalism

Shelley Powers: Falling Out

Mathew Ingram: PayPerPost: a Web 2.0 witch-hunt

Mathew Ingram: Scoble says he’s biased — does it matter?

Publishing 2.0: Transparent Ads Are Better Than Fake “Conversations”

Robert Scoble: Scoble’s a shill … more details

Valleywag: Robert Scoble: Shilling for Intel

Buzzmachine: Pray per post

Hypocrisy. Elitism. Us-people-who-get-it-versus-the-great-unwashed. The-rules-are-different-for-us-then-those-who-are-ugly-and-dumb.

3 thoughts on “Hugh Mcleod: ‘the blogosphere is not a good place to “push” corporate messages’”

  2. Hehehe. Indeed I was surprised at the low number.

    Actually, there are only 315,000 hits for the company on Google. And only 172,000 if you add the term “wine”. You gotta get moving.

  3. “If your ideas have merit, bloggers will talk about them. If they don’t, they won’t.”

    Sounds noble, but totally disregards the evidence of our computer screens.

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