Mentions of ‘Stormhoek’, a South African vineyard that Hugh Mcleod is Marketing Strategist for on his blog: 31.
…the blogosphere is not a good place to “push” corporate messages.
That being said, the ‘sphere does have its uses for corporates, the same way it does for individuals. As I see it, the ‘sphere is the world’s largest “Idea Incubator”. It’s a great place to seed ideas. It’s a great place to test which ideas have traction, which ideas are “Beyond Lame”. Which conversations get people’s attention, and which conversations make people roll their eyeballs.
If your ideas have merit, bloggers will talk about them. If they don’t, they won’t. This lets you know what to expect when you finally unleash your ideas for real on the big, bad world. Without spending a king’s ransom finding out the hard way.
It’s simple and brutal and it works.
Very, very, oh, so very related:
Shelley Powers: Falling Out
Mathew Ingram: PayPerPost: a Web 2.0 witch-hunt
Mathew Ingram: Scoble says he’s biased — does it matter?
Publishing 2.0: Transparent Ads Are Better Than Fake “Conversations”
Robert Scoble: Scoble’s a shill … more details
Valleywag: Robert Scoble: Shilling for Intel
Buzzmachine: Pray per post
Hypocrisy. Elitism. Us-people-who-get-it-versus-the-great-unwashed. The-rules-are-different-for-us-then-those-who-are-ugly-and-dumb.