Google acquires YouTube for $1.65 billion in stock and everyone’s hearts are a flutter. There’s been much grousing about what this means (see Memeorandum), but like damn near always, I find what’s missing is a historical perspective. Google acquired large particiaptory media companies in the past. Think Blogger. Think DejaNews. This fits what has always been in the company’s DNA. A recognition that the web is social software. The frightening thing is that companies are liable to take the wrong lessons from this. Time for everyone to take a deep breath. For some interesting thoughts see Scott Karp, Scott Rosenberg, Niall Kennedy, Susan Mernit, lostremote, Jeff Jarvis, and Don Dodge.
ONA sounded like it was a success this year, where real progress was made and minds opened.
Speaking of building bridges of understanding – Doc Searls has a set of ten tips for newspapers, that sound very much in line with what we’ve been discussing here. It’s a good read, even if you find yourself nodding in agreement the whole time.